The platform is rolling out a fresh option that enables them to cut down on the quantity of AI-made videos appearing in their feeds. This step comes as the platform announced that it now features over 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread launch. This advancement aligns with a increase in AI content, spurred by recent content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A large amount of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or bizarre.
Our research shows that many people enjoy content created using AI tools, including computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The service announced that there are currently over a billion videos on its app tagged as made with AI. In total, over 100 million pieces of content are uploaded to the platform each day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the amount of AI-generated videos they see by using the “manage topic” setting in the platform and picking “AI-generated content”. Additional categories that can already be modified under the setting include current affairs, style, beauty, and movement.
Platform Guidelines
Its guidelines oblige content makers to tag lifelike artificially created content, and it forbids dangerous deepfakes of public figures or critical incidents. Any realistic artificial content that is not labeled can be taken down under its community policies.
In addition, the service will henceforth attach an artificially created label to content created with its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This action is designed to deter users from seeking to bypass the labeling process.
Educational Initiatives
The company is also introducing a two million dollar awareness program for professionals and groups to produce educational content about using AI responsibly. This initiative will support charitable organizations focused on teaching computer science.
Platform Protection
TikTok has supported its safety measures, following debate over intentions to make redundant hundreds of content moderators in the UK. It is expected to eliminate 439 jobs in its user protection team in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A company official explained that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it is viewed by people. TikTok reported a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is why a lot of the machine support is making a difference operate efficiently.”
